Our group had decided to create a survey that would allow us to get opinions of our film idea and see trends in which we could use to help understand our viewership and make the film better.
This is a collection of the survey results which concludes with our responses to them. This will be useful to help us produce the film and find out any significant improvements that are needed.
Question 1 asks about the data subjects age this helps us to define what age range in interested in our film and helps to set a target demographic which can be easily catered to.
Our survey results show us that the majority of respondents are 16 years old which fits well to our original idea for a certification 15 film and a target audience of 15-20 year olds.

This helps us to identify and cater for this age range by catering for 15+ as this was the lowest age we had that answered. This helped to fit our original idea which also allows us to add more horror aspects to the film and help produce a more appealing horror and psychological aspects to the film.
Question 2 asked the interviewee about their gender, as this helps us to create a target demographic and cater towards the majority of fans/interests. The results show that the majority of people that chose to answer were male whereas the second most identified themselves as 'Other' which allows us to target our demographic toward males, however leaves the ability to cater for more females as this would then bring more female audiences to view the film.
Due to this we have chosen to target our Film toward females by having a female main character of about the age range of 17-20 which may creates a sense of relatability to the audiences.
The male orientated demographic allows us to have a male character and create more powerful horror events that can scare this type of audience whilst creating a sense of horror that they can appeal to. This has also created the idea that a murder can take place meaning that there are more horror elements that can be developed upon further in the film.
Question 3 asks the occupation of the people answering the survey. This also helps us to gage interesets and similarities to our film. The majority of subjects were students suggesting they will relate to a student like figure around the age of 16-17.
The student orientated demographic has allowed us to create a more specific target audiebce allowing us to cater for the older 'teen' and giving it the ability to have a more horrifying element to it.
Question 4 was a key question asking users what genre they prefer. This would help decide if making a horror film would be worth it. Would we have enough interest?, is there a demand for horror orientated films?. These were key questions that needed answering. Luckily the answers were found.
The results of this question show that the majority of subjects prefered a horror title as this was their favourite genre of film. This proved to us a demand was there and that the interest for a new horror film was there to allow us to start producing to what people wanted. However this also revealed that there was a large demand for horror films meaning our production team had competition and the film needed to be fitting to the liking of the subjects and proposed target audiences which leads onto question 5.
Question 5 follows on from question 4 by telling us if the subjects enjoed the storyline and helped to prove we had the ability to produce to the demand of these people. The subjects were asked how they would rate out basic plot this would then, if scores were high enough, provide us the knowledge that we had a shot at producing a successful horror film compared to our competitiors.
The results also factored in average star rating which gave us an average star rating of 3.59 out of 5. This told us we had the ability to develop yet had a solid plot as the results were 1.09 more than half score suggesting there was more interest in the story and themes of the film.
The largets pecentage of people(35.29%) however did choose 4 stars sugesting that there were only minimal elements that distasted the subjects.
Question 6 asks how the subjects prefered to view films, this would allow us to see what kind of distributors we could use to distribute our film and on what kind of platforms.
The results tell us that most viewing of films and media is throught the online streaming medium, such as netflix or hulu. This means that we must find a distributor to allow us to publish to these types of medium whilst also catering for the other two largest answers Television and other(DVD's and other forms of viewing). This suggests that we will need to be able to save the final cut into a modern format that is a standard on all devices. This would allow it to be read on all devices and websites. For this we have put forward the MP4 format.
Question 7/8 were the final questions that ask what kind of settings and sounds the subject would more likely see in our film/ horror genres in general. This helped us cater toward the subjects and also cut out the sound research aspect as we now know what is wanted and what is expected. This also goes for Locations too.
Through the queationnaire we have been able to produce answers to what is needed to help make our film successful. It also also been insightful to help us produce a more specific target audience and hw to cater toward them.